301 Direct Mail Tips, Techniques & Secrets: An inside guide to direct mail marketing!

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This book is a creative goldmine for anyone preparing a direct mail project or offer. The tips, techniques, and secrets shown within can help make your next project a real winner!

Bill Myers has helped thousands of direct marketers and entrepreneurs achieve their dreams and goals. He can help you, too!


Highly recommended!

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Whether you are a seasoned direct mail marketer or new to the business, this book is for you. You'll learn what it takes to succeed in direct mail including:
  • The Ten Commandments of Direct Mail

  • How to Choose The Right Customers

  • How to Select Hot Products

  • Understanding the Sales Letter

  • Getting in the Mood To Write A Sales Letter

  • How to Creat Powerful Headlines

  • How to Phrase Your Greetings

  • How to Write Dynamic Body Copy

  • Using Words That Sell

  • Order Form Secrets

  • Getting the Envelope Opened

  • Creating Layouts for Maximum Sales

  • Printing The Package

  • Profitable Mailing Strategies

  • Getting the Post Office to Work in Your Favor

  • Maximizing Profits With Back End Offers

Includes the Direct Mail Project Checklist for a comprehensive 'pre-flight' review you can use to make sure you hit all the bases before you launch your direct mail project!

Of course, one of the MOST VALUABLE aspects of 301 Tips, Techniques & Secrets is the resale license.

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